The world’s foremost body transformation experts Ultimate Performance are set to turn the Indian fitness industry on its head with the launch of its flagship gym in Mumbai.
Ultimate Performance, the elite personal training business, brings its ‘maximum results, minimum time’ mantra to India by launching its first private personal training gym in the Bandra district.
It is the company’s first private facility in the country, with plans to expand to a number of other major Indian cities over the next few years.
Nick Mitchell, founder and Global CEO of Ultimate Performance, says: “Mumbai was the natural choice to open our flagship Indian gym. As a thriving city and leading centre of trade and innovation, Mumbai should demand the highest standards of excellence, and as the world’s only global personal training business we believe that the local market deserves genuinely world-class options for its health and fitness needs.
“We have huge experience of helping Indian clients, the global success of the diaspora of the professional Indian class means that they are typically our largest non-native ethnic group of clients, whether we are operating in London, Singapore, or Los Angeles.
“I’d like to think that we have some small understanding of the culture as well as a very healthy respect and awareness of the unique specialness of the Indian mindset that often prioritises family, food, and respect above and beyond what we’d typically see in the West.”
Ridhi Sharma, Managing Director of Ultimate Performance India, says: “I am both immensely proud and excited to be bringing Ultimate Performance to India, starting with our first state-of-the-art, results-driven personal training facility in Mumbai, Bandra West.
“Our new U.P. Mumbai gym boasts 3,000 sq ft of gym floor space on one single floor, something that is unique and unparalleled in the city.
“Our elite personal training team here in Mumbai will be led by two of U.P.’s top international results-producing trainers. It is a real statement of intent about U.P’s ambition in India.
“We are not only excited to be bringing the kind of calibre personal trainers we are world-renowned for, but also in creating career opportunities in fostering the brightest and most ambitious local talent, and growing an exceptional team of personal trainers, who will produce the world-class results U.P is known for.”
Internationally, Ultimate Performance has revolutionised the personal training industry with a meticulous results-driven ethos and training methodology that leaves no stone unturned from sleep and diet optimisation, to round-the-clock client support, to help everyone who comes through the door achieve exceptional results.
What sets U.P. apart from every other personal training company on the planet is the accountability, scrutiny; pressure and encouragement that it places on its personal trainers where quality, standards and results are paramount.
If they fail to deliver results, they are out.
But this also creates competition and its 250 trainers all vie for the top spot annually of being crowned ‘U.P. Personal Trainer of the Year’.
It is under the banner of ‘results, not promises’ that U.P. has grown to become the world’s only truly international training company since its inception in 2009 by founder Nick Mitchell, one of the world’s leading body composition experts.
Business luminary, best-selling author and former barrister Mitchell has built the U.P. empire over the past decade which now boasts of 19 gyms in 9 countries and a team of more than 250 elite personal trainers.
The India set up of the brand is being led by Ridhi Sharma, Managing Director, Ultimate Performance India.
A former investment banker, Ridhi started with the brand back in 2009 by helping launch Ultimate Performance’s first personal training gym in the City of London.
She exemplifies the effectiveness of Ultimate Performance’s life-changing training model, both physically and mentally.
Overcoming 30-plus surgeries to rebuild her strength, health and fitness, Ridhi, attributes her life today to Ultimate Performance’s disciplined and rigorous training, education on nutrition, and holistic approach to healthy lifestyle to getting her life back and keeping her free from serious disability.
NOTES TO EDITORS:
Ultimate Performance (U.P.) was founded in 2009 in London by world-renowned personal trainer Nick Mitchell.
U.P.’s personal trainers have now forged a reputation as the world’s foremost body transformation experts, delivering exceptional client results under the mantra ‘maximum results, minimum time’.
The business has grown to become the world’s only truly international personal training company, with 19 private personal training facilities across the globe, including West Hollywood, Mumbai, London, Los Angeles, Washington DC, Hong Kong, Dubai, Singapore, Sydney, Manchester, Amsterdam, Marbella, Liverpool, Leeds and Cheshire.
Now, U.P. boasts a team of more than 250 elite personal trainers across the global business, working with thousands of successful body transformation clients. Notable U.P. clients include Glen Powell, Olivia Colman, Dustin Hoffman, Kevin McHale, Lamorne Morris, Paddy McGuinness, Scott Mills and Gemma Atkinson.
The company prides itself on a results-driven training and nutrition methodology across its Personal Training, Group Training and Online Personal Training packages to optimise health, fitness and body composition.
Men’s Fitness Magazine describes UP as: ‘The Goldman Sachs, Real Madrid and Apple of Personal Training. They’re that far ahead of the field.’
CEO and founder of Ultimate Performance, Nick Mitchell, is the author of four best-selling books, including 12 Week Body Plan, Your Ultimate Body Transformation Plan, Principles of Muscle Building Program Design, and most recently Body Transformation Meal Plan Design.
British-born Nick left a career as a barrister and city banker in London to build the business back in 2009. He is now based in Los Angeles, California, to spearhead the company’s expansion across North America.